How to Use OnlyFans Promotions and Free Trials
Promotions are one of the fastest ways to gain subscribers: a first-month discount or a few free days convince many people to try. Used badly, they fill your account with people who leave as soon as the offer ends.
Types of promotions
- New-subscriber discount: a lower price for the first period.
- Free trials: links giving free access for a few days.
- Offers for former subscribers: a discount to win back those who left.
- Multi-month bundles at a discount.
When it makes sense
- At launch, to get your first subscribers. More in how to get your first subscribers.
- At specific moments, such as a special date or new content.
- To win back people who left.
How not to lose income
- Give it an end date and make it visible. A permanent offer stops being an offer.
- Limit how many people can use it when the tool allows.
- Have your feed ready. People who join through an offer must find enough content to want to stay.
- Take care of the welcome and encourage auto-renew. See how to get subscribers to renew.
A sample promotions calendar
- Launch: a discount with a clear end date to get your first subscriptions.
- Special dates: your birthday, the account's anniversary or a holiday, with a short offer.
- Win-back: an offer for former subscribers who did not renew.
- Rest: weeks with no promotions, so your normal price keeps its value.
Note which promotion you ran, how many subscriptions it brought and how many renewed the following month. That tells you which offers are worth repeating.
What to measure
New subscriber count is not enough. Also look at how many people who joined on the offer are still there next month and how much they spent on paid messages. A promotion that brings few subscribers who stay can be worth more than one that brings many who leave.
Frequently asked questions
Do free trials attract quality subscribers?
They attract more people, but many only come for the freebie. Measure how many stay when the trial ends.
How often can I run promotions?
There is no fixed rule, but if there is always a discount your audience learns not to pay full price. Prefer occasional promotions with an end date.
What discount should I offer?
It depends on your price and goal. Start with a moderate discount and compare results before going lower.